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Lost Sales: The Hidden Revenue Stream We’re All Overlooking

Lost Sales: The Hidden Revenue Stream We’re All Overlooking

I’ve been in and around automotive retail long enough to see patterns repeat themselves. One that never fails to surprise me is this: dealers spend enormous amount of time and energy chasing new customers, yet often overlook the ones who came so close to buying, but didn’t….
Bangers4Ben

T-Rex on Tour: Sam and Alan Take on the NC500 for Bangers4Ben

After four days, hundreds of miles, and one very distinctive Jurassic Park–themed banger, Sam and Alan have made it safely back from this year’s Bangers4Ben rally. The route? Scotland’s legendary NC500, packed with dramatic coastlines, winding mountain passes and the occasional dino sighting….
ECG Grants

Government ECG Incentives Are A New Opportunity for Dealers

With a projected £650 million of government funding, the scheme is expected to give thousands of customers the confidence to take their next step towards EV ownership….
Direct Affinity CX named one of the UK’s Best Workplaces™ for Women 2025

Direct Affinity CX named one of the UK’s Best Workplaces™ for Women 2025

We’re incredibly proud to share that Direct Affinity CX has been named among the UK’s Best Workplaces™ for Women 2025, ranking in the top 50 nationwide….
Customer experience

Customer Experience can’t be an Afterthought

KPMG’s latest Global Automotive Executive Survey made for sobering reading. Among the many insights, one statistic leapt out: only 16% of automotive executives see customer satisfaction as critical to long-term profitability….
Bangers4Ben 2025

We’re Hitting the Road for Bangers4Ben 2025

We’re joining the legendary rally alongside our friends and peers in the automotive world, and this year’s route isn’t for the faint-hearted. We’ll be tackling the breath-taking NC500, a winding, rugged, spectacularly scenic route around the Highlands of Scotland. In a car worth no more than £750. And yes, it…
Who Inspires You

Who Inspires You? Why We’re Proud to Support the Inspiring Automotive Women Awards

As part of the 30 by 30 pledge, we’ve committed to having at least 30% of our senior team made up of women by 2030. But for us, it’s not about ticking boxes, it’s about creating a culture where everyone can thrive. Where people feel seen, supported and able to…
Direct Affinity CX Best Workplace for Wellbeing

Voted by Our Team: A Best Workplace for Wellbeing 2025!

At Direct Affinity CX, we believe happy teams equal outstanding results. So we’re thrilled to share that we’ve officially been named one of the UK’s Best Workplaces for Wellbeing by Great Place to Work UK!…
Proactive Customer Contact

Why Proactive Customer Contact is More Crucial Than Ever

At DACX, we’ve built our Lost&Lapsed and Renew&Retain solutions specifically to address this growing gap. Our intelligent contact centre services empower dealerships and OEMs to reconnect with dormant leads, reach out to customers with leases due to expire, and create meaningful dialogue before competitors can step in….
TMS Motor Group Testimonial

How 3,500 Calls Delivered 225 Sales Opportunities and a Record-Breaking Month!

SalesDrive is our tactical outbound calling offering designed for automotive sales uplift. For TMS, we launched a campaign across three Volvo sites, placing over 3,500 targeted calls in just three weeks….
Selling Premium

Selling Premium in a Price-First Market

Essentially, if you’re selling a premium product in a value-first environment, the answer isn’t a race to the bottom; it’s to raise your game. Position clearly. Educate honestly. And back yourself – and your team – to deliver. No discount code required….
High-Quality Customer Contact: A Vital Piece in Automotive's Revolution

High-Quality Customer Contact: A Vital Piece in Automotive’s Revolution

The rise of digitalisation means that automotive retailers are increasingly turning to data analytics, AI and automation to personalise customer interactions. While these tools are invaluable, they can never fully replace genuine human connection – something that remains at the heart of exceptional customer experiences….
Data cleansing

Are UK Dealers Losing Millions Due to Customer Data Gaps?

If your dealership is still struggling with disconnected systems and outdated records, the cost is not just in lost efficiency, it’s in lost sales. With the right strategy in place, customer data segmentation doesn’t have to sit in the ‘too difficult pile….
Training Excellence

Training Excellence at Direct Affinity CX: Investing in Our People

At Direct Affinity CX, we know that outstanding customer experience starts with outstanding people. That’s why we pour time, effort and passion into training, development and continuous support. Because when our agents thrive, so do our clients….
Business Process Outsourcing

Maximising Profitability: A Smarter Way to Cut Costs and Boost Customer Experience

Every business is looking for ways to save money without sacrificing quality. But what if you could reduce overheads and improve customer engagement at the same time? That’s where Business Process Outsourcing (BPO) comes in. By outsourcing customer interactions, or partly outsourcing interactions (Fractional BPO), your business would not only…
Selling in the Motor Trade podcast

The Future of Customer Experience: AI, Human Touch and Automotive Retail

Recently, our CEO Phil Williams joined Simon Bowkett on the popular ‘Selling in the Motor Trade’ podcast for a chat where they explored how AI is shaking things up, why the human touch is still so important, and how dealerships can keep up with the changes….
Customer experience

Direct Affinity CX Unveils Revolutionary Predictive CSI Solution to Drive Customer Satisfaction in the Automotive Sector

Direct Affinity CX has introduced an innovative new product: the Predictive CSI solution, designed to help automotive retailers significantly enhance customer satisfaction….
Humans vs AI

Time flies when you’re making a difference: Meet Morgan McKenna

Time flies when you’re making a difference! Morgan McKenna is celebrating her two-year anniversary at Direct Affinity CX, and we couldn’t be prouder of everything she’s achieved since she joined the team….
Great Place To Work UK

Direct Affinity CX Proudly Certified as a Great Place to Work®

At Direct Affinity CX, we believe that our people are at the heart of everything we do. That’s why we’re thrilled to announce not one, but two major milestones – both our Runcorn and Tenerife offices have officially achieved Great Place to Work® Certification™!…
Automotive 30% Club

A Commitment to Diversity and Growth: Direct Affinity CX Joins the Automotive 30% Club

Joining the Automotive 30% Club is a testament to the belief that diversity isn’t just about representation; it’s about creating a culture where everyone has an equal opportunity to contribute, grow and lead….

Humans vs AI: What’s the Future of CX?

AI technologies are changing the face of CX. This article explains what this means for the future of customer support in the automotive industry….
Direct Affinity CX

Introducing Direct Affinity CX

Direct Affinity Europe has relaunched as Direct Affinity CX. For many years, we’ve looked after car retailers’ customers. Now, our rebrand reflects the value and purpose of our business – making every customer contact count….
Waylands Case Study

Converting Missed Sales Opportunities with Waylands

Waylands came to Direct Affinity CX for impartial, consistent feedback on all aspects of their sales processes, specifically focusing on those prospect interactions that did not result in a sale….
Vertu Case Study

Advanced Data Modelling for Vertu Motors

Although the group has an excellent in-house internal contact centre, there are times when its teams need to concentrate on the core functions of the business – that’s where Direct Affinity CX comes in, to support and add value….
Trade Centre

Delivering Better Qualified Prospects for Trade Centre

Trade Centre’s hugely popular car supermarkets have enjoyed exceptional growth, and they need a steady stream of well-qualified prospects to keep site footfall high….
Ford Case Study

Raising Customer Satisfaction with Ford Motor Company

Our CSI product provides an insightful, consistent follow-up process with Ford customers after a visit to the showroom or service department, helping dealers to gain an in-depth understanding of their experiences and identify any unresolved issues….
CARWOW Case Study

Quality Qualification for Carwow

With thousands of cars being uploaded onto the site by members of the public every day, it was a challenge for Carwow’s team to keep on top of these tasks. Equipped with the CX tool, Direct Affinity agents stepped in to help….
Direct Affinity Tenerife Office

We Join the Dots. You See the Big Picture.

Our CX platform enables us – and you – to link prospect engagement, customer re-engagement and aftersales contact into one holistic picture….