At Direct Affinity CX, we believe happy teams equal outstanding results. So we’re thrilled to share that we’ve officially been named one of the UK’s Best Workplaces for Wellbeing by Great Place to Work UK!
This recognition means the world to us because it comes straight from the people who make our business tick. Our team anonymously rated their experience across things like work-life balance, feeling safe to speak up, leadership support and having a real sense of purpose. The verdict? We’re doing something right.
Wellbeing isn’t a ‘nice to have’, it’s how we work.
We’ve always known that the best customer experiences start with people who feel valued, supported and confident in what they do. Whether it’s a warm aftersales call or a complex complaint, the magic happens when our agents feel safe, equipped and empowered.
As our CEO Phil Williams puts it:
“When wellbeing is embedded in your culture, the quality of service improves and results follow. This award reflects the care we show our people every single day as well as the benefit it brings to our clients. I’m incredibly proud.”
What makes wellbeing real at DACX?
It’s not about beanbags or buzzwords. It’s about creating a working environment where people feel looked after.
Here are just a few of the ways we make wellbeing a priority:
- ✅ Structured coaching and personal development
- ✅ Mental health support and open conversations
- ✅ Real-time dashboards that guide and support
- ✅ The right person in the right seat, doing work that suits them
- ✅ Space to grow, learn and be heard
Our Operations Director, Lottie Roberts, sums it up perfectly:
“We recruit and train people not just with the right skills, but the right mindset for each client. That only works if they feel safe, respected and able to grow. What makes this award so meaningful is that it’s based entirely on feedback from our team – it’s not something you apply for, it’s something you earn through trust and consistency. It’s a genuine reflection of how our people feel, and a real tribute to them.”
More than a workplace. A place to thrive.
From our sunny base in Tenerife to our HQ in Cheshire, our people-first approach runs through everything we do. We’re growing fast but staying grounded in the culture that got us here: collaboration, kindness, curiosity and care.
To everyone at DACX, thank you for making this such a special place to work. And to anyone curious about what a wellbeing-led business looks like in action? Our doors (and minds) are always open.
One Response
I began Working with DACX In January 2023. I came from a completely different background this was completely new for me. I moved country and my whole life one could say. I started with DACX the day after l arrived in Tenerife after the burial of one of my brothers. The Support l received From my HR Manager Fiona was second to none. I put my head down and learnt what l needed to allow me to get this position. I love working with the whole team and have met beautiful people from both offices UK and Tenerife. Thirty months on my lovely daughter joined the team which l am grateful for.