Lost&Lapsed

Our Products

What is Lost&Lapsed?

Lost&Lapsed helps you recover missed sales and service opportunities by reconnecting with the customers who didn’t convert. We engage non-buyers with timely, insight-driven outreach and route serious prospects directly to your senior team, creating measurable revenue from leads that most businesses leave behind.

Lost sales aren’t gone, they’re waiting to be re-engaged.

Most dealers move on when a lead goes cold. But with Lost&Lapsed, you can turn yesterday’s ‘no’ into tomorrow’s ‘yes’, driving incremental sales and capturing insights that improve performance across the board.

Why dealers use Lost&Lapsed:

Re-engage cold enquiries: Reach back out to customers who showed interest but didn’t buy.

Turn dead leads into deals: Identify second-chance opportunities you didn’t realise you had.

Understand where sales slip away: Capture direct feedback from non-buyers on price, process and people.

Recover lost service bookings: Bring lapsed service customers back into the workshop.

Inform leadership with insights: Real-world data reveals where in the sales journey deals are lost, helping your team close more in the future.

Transparency: Compare results across sites and listen back to calls via the CX portal.

Why it works:

Customers are still in the market: In a study on 3,200 missed opportunities, 54% of were still shopping a month later, yet 63% hadn’t heard back from the dealer.
Re-engagement is welcomed: Buyers want a second conversation, but don’t take the initiative to call back themselves.
Proven ROI: Dealers typically see a 6% reconversion of lost leads and an ROI of around 8:1, achieved entirely through smarter follow-up, not extra marketing spend.