Our Products

Our Products

Our Products

Our CX+ Platform powers a series of products designed to address specific pain points in your business.

SalesDrive

SalesDrive

Smarter outbound calling for fast, tactical sales impact

SalesDrive generates quality leads quickly with low-cost, fast-to-launch outbound campaigns.

It’s the tactical solution dealers use to hit targets, boost showroom traffic and smooth shortfalls … without adding extra strain to the sales team.

Key benefits:

  • Rapid set-up for seasonal pushes, vehicle launches, or model run-outs.
  • Steady flow of high-intent prospects to keep sales pipelines healthy.
  • Flexible and cost-effective, designed to deliver measurable impact fast.

Customers spoken to in the last 12 months

2.4 million

SalesDrive

Low-cost, fast set up outbound calls for tactical sales lead generation

Often used for from seasonal impulses like the new registration plate, or for vehicle launches and model run outs. It’s quick to set up so can be a tactical solution for a shortfall on sales targets

Customers called in the last 12 months

2.4 million

CSat

CSI

Fast, proactive insight that turns feedback into action

CSI gives you real-time visibility of customer satisfaction at dealer level.

We contact customers immediately after their sales or service visit to capture authentic feedback, flag issues early and enable your team to act before problems escalate.

The result? Higher CSI and NPS scores, improved retention and happier customers.

Key benefits:

  • Gain actionable insight to improve processes, training and performance.
  • Build stronger customer relationships and boost brand reputation.
  • Identify and resolve dissatisfaction before it impacts formal scores.

Increase in CSI survey returns

+20%

CSat

Fast, accurate identification of customer satisfaction issues at dealer level

We contact customers who have just had a sales or aftersales experience. Using SMS and outbound calling we get early feedback and swiftly flag those who are dissatisfied. Fast follow up helps improve formal CSI survey results.

Increase in CSI survey returns

+20%

AmberConvert

AmberConvert

Turn red and amber opportunities into profit

AmberConvert helps you recover missed workshop revenue by following up on unconverted red and amber VHC work.

Our CX agents re-engage customers who delayed recommended repairs, boosting conversions well beyond the typical 10% average.

By scheduling appointments around your ramp availability, we help maximise utilisation, efficiency and profit.

Key benefits:

  • Lift red and amber conversion rates and unlock extra aftersales revenue.
  • Fill workshop capacity with intelligently timed bookings.
  • Generate an average of £200+ profit per customer recovered.

Average profit per customer recovered

£200+

AmberConvert

Convert more of your amber work into additional ramp time

Our CX agents follow up your unconverted Amber Vehicle Health Check (VHC) work and significantly improve upon the service department’s usual 10% conversion rate. We can even build our contact schedules around service bay availability to optimise utilisation and improve profitability.

Average profit per customer recovered

£200+

Lost&Lapsed

Lost&Lapsed

Turn missed opportunities into measurable revenue

Lost&Lapsed helps dealers recover sales and service opportunities by reconnecting with customers who didn’t convert the first time.

We route serious prospects directly to your senior team, while capturing insight into why deals were lost.

It gives you incremental sales today, and better conversion tomorrow.

Key benefits:

  • Reignite cold leads and lapsed service bookings.
  • Drive incremental revenue without extra cost.
  • Get real-time insight into where and why opportunities are lost.

Lost&Lapsed

Convert missed sales opportunities into incremental sales

We reconnect missed sales opportunities with the leadership team at your business, creating measurable, incremental sales. It gives you an insights dashboard where the KPIs are driven by non-buyers – the majority of your sales opportunities. And it provides valuable detail as to where in the process the original sales opportunity was lost.

Average conversion back into dealership opportunity

15%

Renew&Retain

Renew&Retain

Stay connected. Keep customers loyal. Drive repeat business.

Renew&Retain helps you hold onto more customers for longer by reaching them at the right time, with the right message.

From finance renewals to service plan reminders, our CX agents create timely, brand-aligned conversations that build loyalty, boost retention and drive incremental sales.

Key benefits:

  • Engage customers before renewal deadlines to protect retention and market share.
  • Reconnect past buyers and encourage repeat purchases with tailored outreach.
  • Build long-term brand trust through consistent, human contact across the ownership cycle.

Proven conversion from calls to bookings to sales

Lost&Lapsed

Convert missed sales opportunities into incremental sales

We reconnect missed sales opportunities with the leadership team at your business, creating measurable, incremental sales. It gives you an insights dashboard where the KPIs are driven by non-buyers – the majority of your sales opportunities. And it provides valuable detail as to where in the process the original sales opportunity was lost.

Average conversion back into dealership opportunity

15%

Our CX Platform powers a series of products designed to address specific pain points in your business.

SalesDrive

Smarter outbound calling for fast, tactical sales impact

SalesDrive generates quality leads quickly with low-cost, fast-to-launch outbound campaigns.

It’s the tactical solution dealers use to hit targets, boost showroom traffic and smooth shortfalls … without adding extra strain to the sales team.

Key benefits:

  • Rapid set-up for seasonal pushes, vehicle launches, or model run-outs.
  • Steady flow of high-intent prospects to keep sales pipelines healthy.
  • Flexible and cost-effective, designed to deliver measurable impact fast.

Customers spoken to in the last 12 months

2.4 million

SalesDrive

Low-cost, fast set up outbound calls for tactical sales lead generation

Often used for from seasonal impulses like the new registration plate, or for vehicle launches and model run outs. It’s quick to set up so can be a tactical solution for a shortfall on sales targets

Customers called in the last 12 months

2.4 million

CSI

Fast, proactive insight that turns feedback into action

CSI gives you real-time visibility of customer satisfaction at dealer level.

We contact customers immediately after their sales or service visit to capture authentic feedback, flag issues early and enable your team to act before problems escalate.

The result? Higher CSI and NPS scores, improved retention and happier customers.

Key benefits:

  • Gain actionable insight to improve processes, training and performance.
  • Build stronger customer relationships and boost brand reputation.
  • Identify and resolve dissatisfaction before it impacts formal scores.

Increase in CSI survey returns

+20%

CSat

Fast, accurate identification of customer satisfaction issues at dealer level

We contact customers who have just had a sales or aftersales experience. Using SMS and outbound calling we get early feedback and swiftly flag those who are dissatisfied. Fast follow up helps improve formal CSI survey results.

Increase in CSI survey returns

+20%

AmberConvert

Turn red and amber opportunities into profit

AmberConvert helps you recover missed workshop revenue by following up on unconverted red and amber VHC work.

Our CX agents re-engage customers who delayed recommended repairs, boosting conversions well beyond the typical 10% average.

By scheduling appointments around your ramp availability, we help maximise utilisation, efficiency and profit.

Key benefits:

  • Lift red and amber conversion rates and unlock extra aftersales revenue.
  • Fill workshop capacity with intelligently timed bookings.
  • Generate an average of £200+ profit per customer recovered.

Average profit per customer recovered

£200+

AmberConvert

Convert more of your amber work into additional ramp time

Our CX agents follow up your unconverted Amber Vehicle Health Check (VHC) work and significantly improve upon the service department’s usual 10% conversion rate. We can even build our contact schedules around service bay availability to optimise utilisation and improve profitability.

Average profit per customer recovered

£200+

Lost&Lapsed

Turn missed opportunities into measurable revenue

Lost&Lapsed helps dealers recover sales and service opportunities by reconnecting with customers who didn’t convert the first time.

We route serious prospects directly to your senior team, while capturing insight into why deals were lost.

It gives you incremental sales today, and better conversion tomorrow.

Key benefits:

  • Reignite cold leads and lapsed service bookings.
  • Drive incremental revenue without extra cost.
  • Get real-time insight into where and why opportunities are lost.

Lost&Lapsed

Convert missed sales opportunities into incremental sales

We reconnect missed sales opportunities with the leadership team at your business, creating measurable, incremental sales. It gives you an insights dashboard where the KPIs are driven by non-buyers – the majority of your sales opportunities. And it provides valuable detail as to where in the process the original sales opportunity was lost.

Average conversion back into dealership opportunity

15%

Renew&Retain

Stay connected. Keep customers loyal. Drive repeat business.

Renew&Retain helps you hold onto more customers for longer by reaching them at the right time, with the right message.

From finance renewals to service plan reminders, our CX agents create timely, brand-aligned conversations that build loyalty, boost retention and drive incremental sales.

Key benefits:

  • Engage customers before renewal deadlines to protect retention and market share.
  • Reconnect past buyers and encourage repeat purchases with tailored outreach.
  • Build long-term brand trust through consistent, human contact across the ownership cycle.

Proven conversion from calls to bookings to sales

Lost&Lapsed

Convert missed sales opportunities into incremental sales

We reconnect missed sales opportunities with the leadership team at your business, creating measurable, incremental sales. It gives you an insights dashboard where the KPIs are driven by non-buyers – the majority of your sales opportunities. And it provides valuable detail as to where in the process the original sales opportunity was lost.

Average conversion back into dealership opportunity

15%

All powered

by our CX Platform

Our CX platform helps our customers join up the dots, linking prospect engagement, customer re-engagement and aftersales contact into one holistic picture.

what

our clients say

Joana Fernandes

Operations Director CARWOW

Direct Affinity CX have worked with us from the introduction of our car-selling service. They’ve been a great partner, using their experience and 3D approach to help us shape our consumer journey, making it easy and enjoyable to use.

Andy Coulthurst

Chairman

Right from the start, Direct Affinity CX listened, learned and evolved a CX experience that delivers better qualified prospects to our sales teams, whilst treating all customers with respect. We see them as an integral part of our team.

Andy McNeil

CX Deployment Manager

Direct Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Direct Affinity CX stand out.

HOW CAN WE HELP YOU?

We believe in delivering more satisfied customers and better sales results for our clients, today and tomorrow.

HOW CAN WE HELP YOU?

We believe in delivering more satisfied customers and better sales results for our clients, today and tomorrow.
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