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A trusted partner to

the automotive industry

Rooted in the automotive world, we’ve earned the trust of manufacturers, AM100 dealer groups, market innovators and car supermarkets. Together, we design customer journeys that build loyalty and drive measurable growth.

At the heart of everything we do is one belief: every customer deserves to feel valued, heard and understood.

Explore our CX solutions

Technology that

powers better contacts

Our advanced CX platform helps power better, more productive contact relationships. It enables us to target more accurately, focusing our clients’ resources and budgets on the audiences and messages with the highest potential.

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Technology that

powers human connection

Our intelligent CX products combine the precision of AI with the empathy of human conversation, helping our clients connect with customers at the right time, in the right way, and ensuring every contact is personal, relevant and effective.

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Delivering results

through people

Our people bring empathy, insight and skill to every conversation. They’re supported by data-driven intelligence that identifies the next best action, so every interaction adds real value.

From sales and aftersales to customer care and loyalty, it all starts with an authentic human connection that leaves a lasting impression.

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Our Products

Our CX solutions include a suite of intelligent tools that transform every stage of the customer journey – helping you deliver the right experience, at scale, every time.

SalesDrive

Sales Drive is quick to set up and often used for seasonal impulses, vehicle launches, model run outs, or for shortfalls on sales targets. Using the latest dialler technology, our agents tactically identify customers who are looking to purchase a new vehicle.
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CSI

Our AI-powered predictive CSI solution uses SMS and outbound calls to gather early feedback from recent sales and aftersales customers. By identifying dissatisfaction and alerting the dealership in real time, we enable quick resolutions and enhanced satisfaction.
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AmberConvert

Our experienced agents quickly follow-up on uncoverted red and amber work once a customer has left your workshop. We can even build our contact schedules dynamically around your service bay availability to optimise utilisation.
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Lost&Lapsed

Utilising a contact strategy incorporating telephone conversation and digital communications, we reconnect missed opportunities with the leadership team at your business, creating a measurable sales increase and improved customer satisfaction.
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Renew&Retain

Renew&Retain is our customer-focused product designed to increase loyalty and generate more profitable relationships by maximising contact opportunities with past and potential purchasers at key milestones, or with requested data.
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HOW CAN WE HELP YOU?

We believe in delivering more satisfied customers and better sales results for our clients.
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what

our clients say

Joana Fernandes

Operations Director

Direct Affinity CX have worked with us from the introduction of our car-selling service. They’ve been a great partner, using their experience and 3D approach to help us shape our consumer journey, making it easy and enjoyable to use.

Andy Coulthurst

Chairman

Right from the start, Direct Affinity CX listened, learned and evolved a CX experience that delivers better qualified prospects to our sales teams, whilst treating all customers with respect. We see them as an integral part of our team.

Andy McNeil

CX Deployment Manager

Direct Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Direct Affinity CX stand out.