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CSI

What is CSI?

CSI combines human conversation with AI-driven intelligence to give dealerships real-time visibility of customer satisfaction. It helps you understand not just what customer say, but why they feel that way, empowering you to recover unhappy experiences and strengthen loyalty before formal surveys are completed.

Know how your customers feel – and act on it quickly!

CSI gives you fast, accurate insight into customer satisfaction at dealer level. We speak to customers immediately after their sales or service visit to identify issues early, flag dissatisfaction, and enable you to turn feedback into action.

Direct Affinity Tenerife Office

Why dealers use CSI:

  • Sales and aftersales follow-up: Reach customers post-visit to understand the real experience, not just the transaction.
  • Capturing real feedback: Go beyond tick-box surveys to uncover genuine sentiment, context and coaching opportunities.
  • Acting quickly on dissatisfaction: Identify and resolve complaints or service drop-offs in real time.
  • Supporting manufacturer CSI programmes: Improve OEM scores by addressing sentiment proactively before official metrics are submitted.
  • Driving coaching and consistency: Use insights to support training, align team performance and reinforce brand standards.
  • Group-level oversight: Compare sites, track progress and benchmark performance with ease.

Why it works:

  1. Smarter insights: AI and human expertise combine to forecast satisfaction and detect underlying issues early.
  2. Real-time recovery: Turn detractors into advocates by intervening before dissatisfaction escalates.
  3. Improved customer retention: Issues are resolved quickly protecting long-term loyalty.
  4. Instant visibility: Live dashboards and AI summaries give you full transparency on trends, themes and outcomes across teams and sites.

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HOW CAN WE HELP YOU?

We believe in delivering more satisfied customers and better sales results for our clients, today and tomorrow.

HOW CAN WE HELP YOU?

We believe in delivering more satisfied customers and better sales results for our clients, today and tomorrow.
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