Today, Direct Affinity Europe has relaunched as Direct Affinity CX. For many years, we’ve looked after car retailers’ customers. Now, our rebrand reflects the value and purpose of our business – making every customer contact count.
What’s changed?
You might have already spotted the small changes, like our name, logo and website. However, our wider rebrand will more clearly show how we combine people, technologies, and systems to achieve incredible results for our clients.
Direct Affinity CX does this by combining our proprietary AI technology platform with high-quality customer contact. This unique combination means we deliver services to UK OEMs, AM100 dealers, large used dealers, and major auto service retailers more effectively and with maximum transparency.
How will this benefit customers?
Customer experience is already a major focus for car dealers and manufacturers looking to grow. However, joining up communications across all channels is a complex task. Our CX platform analyses and models data using AI and other technologies to generate a single customer view. And our friendly, efficient contact centre team use this insight to have the right conversations with the right people at the right time, or by passing on valuable information to dealerships.
Some of the benefits our clients have enjoyed as a result include:
- Significantly improved NPS – up by 25%
- Increased conversion rates of 32%
- Reduced cost per lead by 38%
- Lost prospects converted to fresh leads.
What else is new?
To help our clients find exactly what they need more easily, we’ve revamped our range of services, which now include:
- SalesDrive is often used for seasonal impulses like the new registration plate, or for vehicle launches and model run outs. Low-cost and quick to set up, it’s a great option for tactical sales lead generation.
- CSI is our tool for fast, accurate identification of customer satisfaction issues at a dealer level, where swift follow up improves formal CSI survey results.
- With Lost&Lapsed, we reconnect businesses with missed opportunities and convert them into incremental sales.
- Using AmberConvert, we can help dealerships improve amber conversion by an average of 10% while also achieving an additional profit of around £200 per customer converted.
- Renew&Retain is designed to increase loyalty and generate more profitable relationships by maximising contact opportunities with past and potential purchasers at key milestones, or with requested data.
To find out more about how our team can deliver more satisfied customers and better sales results for your business, please get in touch.
