We’re excited to share some fantastic news – Prospecting Dynamics has joined Chirple Ltd, the parent company of Direct Affinity CX (DACX).
This is a big milestone for all of us, and one we’re genuinely proud of. Not just because it supports our growth, but because it brings together two teams who care deeply about the same thing: great customer conversations, delivered with real consistency and real care.
A quick introduction
Prospecting Dynamics has been supporting the motor trade for more than 13 years, providing contact centre services and call scoring, with a particularly strong track record in the aftersales arena.
They’re led by Nancy Rignall, who is widely respected across the automotive industry for her professionalism, her quality standards and her ability to build genuine, long-term client relationships.
Behind Nancy is an incredibly experienced team, known for delivering consistent, high-quality customer engagement and long-term value for automotive retailers.
So what does this mean in practice?
First and most importantly: nothing changes day-to-day for clients.
Both DACX and Prospecting Dynamics will continue to operate as separate entities, with their own teams, leadership and ways of working. Existing client relationships remain exactly as they are today, and service delivery continues as normal.
What’s changing is what becomes possible when we combine strengths.
Why we’re so excited about this
Prospecting Dynamics brings deep aftersales engagement experience and an incredibly solid delivery model.
DACX brings technology and AI-powered tools designed to help businesses deliver customer experiences that are more personal, more consistent and more effective – even at scale.
Together, we’re able to strengthen the group’s offering in the automotive space and give clients access to even more expertise, insight and innovation. All while keeping the human side of customer experience firmly at the centre.
Phil Williams, CEO of Chirple Ltd, said:
“This acquisition represents a major investment in support of our growth strategy. Nancy is a consummate professional and has built an outstanding reputation in the automotive industry. With her connections at the highest level, combined with our suite of products and technology, I’m looking forward to some great results in the coming years.”
Nancy added:
“Prospecting Dynamics has always been passionate about helping automotive retailers build stronger relationships with their customers, and being part of a bigger organisation gives us new tools, insights and connections to take that to the next level.”
A warm welcome
We’re genuinely thrilled to welcome Nancy and the Prospecting Dynamics team into the Chirple Ltd family.
This isn’t just about growth, it’s about shared values, standards and beliefs that customer experience is built on relationships and trust.
If you’d like to understand more about what this means for you, or how our combined expertise could support your business, we’d love to talk.
