Increase customer loyalty and build more profitable relationships
Renew&Retain is our customer-focused product designed to increase loyalty and generate more profitable relationships by maximising contact opportunities with past and potential purchasers at key milestones, or with requested data.
Whether initiating calls on purchase anniversaries, organising service bookings, or keeping customers informed of new model launches, our intelligent CX agents ensure these contact – and sales – opportunities are never missed.
From a dealership perspective, regular follow up not only builds brand loyalty but generates measurable, incremental sales. Where a customer is not ready to purchase a new vehicle or commit to a service booking, we can hold the information and schedule a future contact.
Additionally, a key feature of all Direct Affinity CX products is that our CX agents capture further useful data, such as current vehicle mileage or preferred length of ownership. This two-way flow of information improves appointment rates and customer satisfaction.
And when we make a dealer appointment, we use email and SMS reminders to confirm the date and time, thus increasing the chance of attendance.
A key feature of all the Direct Affinity CX products is that you have instant access to campaign data meaning you can monitor results in real time via our CX portal and dashboards, compare results across sites, and even listen in to individual appointment calls.
We believe in delivering more satisfied customers and better sales results for our clients, today and tomorrow.
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